Amsterdam Museum
Night Campaign
Amsterdam Museum
Night Campaign
Amsterdam Museum
IN SHORT
During Amsterdam Museum Night, more than 60 museums will open their doors at night. For 3 years in a row, we created their campaign that captures the rich and diverse programming of the capital’s iconic event. The campaign aims to lower the threshold for young Amsterdam residents to visit museums and experience art in a playful and approachable way.
Read more Read lessTo celebrate the event’s great versatility, we focused on its details – literally. Equipped with two photo cameras, we explored Amsterdam’s museums, capturing thousands of close-ups of its art, interiors, and facades. These fragments, flashes and details of museums, people, art and the city together formed a series of rich & rhythmic collages.
NICE TO KNOW
• Featured on It’s Nice That and Creativeboom.
• Finalist in Art Direction & Billboards at the ADC Awards
• Finalist in Art Direction at the ADCN Awards
