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From Form Independent Studio For Film and Design

Amsterdam Museum

Night Campaign

Amsterdam Museum

Night Campaign

Amsterdam Museum

Campaign videos 2022

IN SHORT

During Amsterdam Museum Night, more than 60 museums will open their doors at night. For 2 editions, we created an online and outdoor campaign that captures the rich and diverse programming of the capital’s iconic event. The campaign aims to lower the threshold for young Amsterdam residents to visit museums and experience art in a playful and approachable way.

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To show the event’s great versatility, we emphasized its details. We captured fragments and crops of the city, its people, and its museums. Inspired by vintage spiral-bound flip books, these snippets form playful and rhythmic collages resembling the unexpected combinations during the night – where it is not explicitly about looking at art but also making, listening, feeling, and discovering. Eventually, everyone will experience their version of Museum Night.

Campaign videos 2021
Campaign videos 2022
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Client Museumnacht Amsterdam
Creative concept
Production
Photography
Animation From Form
Producer Zoey Benschop
Music composer Beau Zwart
Animation assistant Joysi Olijhoek
Make-up & hair Minou Meijers
Styling Hanne Pierrot
Talent Kirwin Lonwijk
Melanie Kranenburg
Alissa Thompson
Demen Visser