During Amsterdam Museum Night, more than 60 museums will open their doors at night. For 2 editions, we created an online and outdoor campaign that captures the rich and diverse programming of the capital’s iconic event. The campaign aims to lower the threshold for young Amsterdam residents to visit museums and experience art in a playful and approachable way.Read more Read less
To show the event’s great versatility, we emphasized its details. We captured fragments and crops of the city, its people, and its museums. Inspired by vintage spiral-bound flip books, these snippets form playful and rhythmic collages resembling the unexpected combinations during the night – where it is not explicitly about looking at art but also making, listening, feeling, and discovering. Eventually, everyone will experience their version of Museum Night.
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