Amsterdam Museum
Night Campaign
Amsterdam Museum
Night Campaign
Amsterdam Museum
Night Campaign
IN SHORT
Celebrating our fourth year collaborating with Amsterdam Museum Night, we created a campaign themed around the concept of Museum Night as a multiverse, where every museum door acts as a portal to another dimension. All these universes, large and small, are interconnected through Amsterdam Museum Night.
The campaign resembles a visual study of moving through time and space – featuring colorful wormholes, dizzying close-ups, and animated walk and run cycles reminiscent of Muybridge’s pioneering movement studies. Packed into a mosaic of split screens, the online and outdoor campaign showcases a multiview of a Museum Night Multiverse – a night in which the boundaries of time and space blur.
NICE TO KNOW
• This project is featured on It’s Nice That and Motionographer.
• The campaign launched with a full-length soundtrack scored by Beau Zwart. Listen to the album on Spotify.
A limited-edition vinyl of the official campaign soundtrack was released, including 12 tracks composed by Beau Zwart. 
