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IN SHORT

For the launch of Fairphone 6, we centered the campaign film around one simple yet powerful gesture: the switch. Inspired by the new switch function that turns the device into a distraction-free phone, this motion became the visual and conceptual starting point of the film.

Switching to Fairphone isn’t just about choosing a new device — it’s about changing how you interact with your smartphone in everyday life. The film reflects this shift, translating a functional feature into a broader statement about mindful use and intentional design.

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To stay true to Fairphone’s honest and transparent ethos, all product shots were captured in-camera. Instead of relying on 3D renders, we built a custom 360º rig that allowed the camera to fully rotate around both the phone and our talent, creating a tactile and human feel.

Commercial Creative Concept Motion Design