Women Inc.
15% Less
Women Inc.
15% Less
Women Inc.
15% Less
IN SHORT
What about giving women 15% less coffee at work? It is just as ridiculous as 15% less salary. This social campaign targeted at Dutch employers aims to raise awareness for this issue.
Many women still earn 15% less than their male counterparts. By showing a variety of imaginative office situations giving them 15% less time or lunch, we illustrate how bizarre this wage gap really is.
Client
Women Inc.
Agency
KesselsKramer
Production
Direction
Art Direction
From Form
Producer
Annemieke Boschma
Director of Photography
Hayo van Gemert
Gaffer
Denny Schoute
Grip
Jochem van Ingen
Art assistant
Denice Zwiers
Make-up & hair
Charlotte de Bruijn
Color grading
Qianwei Tong, Captcha!
Sound design
HaaiFaaiDeluxe
Talent
Xiang Yu Yeung
Wibout Warnaar
