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From Form Independent Studio For Film and Design

Ace & Tate

The Guide to

Using Contacts

Ace & Tate

The Guide to

Using Contacts

Ace & Tate

Using Contacts

IN SHORT

To launch Ace & Tate’s latest product in daily contacts, we created a how-to film with a nod to the past to bring style to this twice-daily medical ritual.

Defined by their graphic aesthetic, clear spoken instructions, and distinct in-camera effects, we took inspiration from 1970’s instructional films. By blending practical guidelines with a nostalgic visual approach, this film presents a practical routine playfully and imaginatively without compromising on clarity. Now, repeat for your other eye.

NICE TO KNOW

This project was featured on It’s Nice That
Finalist in Art Direction at ADCN Awards 2021.

1 /
Client Ace & Tate
Art Director James Cullen
Creative concept
Direction
Art Direction
Production From Form
Producer Janneke Meekes
Director of Photography Wouter Verberkt
Make-up & hair Minou Meijers
Edit & Graphics Denice Zwiers
Edit & Graphics From Form
Color grading Joppo @ De Grot
Sound mix Ben Lukas Boysen
Talent Ashwin Somer
Florine van Rees