Ace & Tate
The Guide to
Using Contacts
Ace & Tate
The Guide to
Using Contacts
Ace & Tate
Using Contacts

IN SHORT
To launch Ace & Tate’s latest product in daily contacts, we created a how-to film with a nod to the past to bring style to this twice-daily medical ritual.
Defined by their graphic aesthetic, clear spoken instructions, and distinct in-camera effects, we took inspiration from 1970’s instructional films. By blending practical guidelines with a nostalgic visual approach, this film presents a practical routine playfully and imaginatively without compromising on clarity. Now, repeat for your other eye.
NICE TO KNOW
• Finalist in Art Direction at ADCN Awards 2021.






Client
Ace & Tate
Art Director Ace & Tate
Direction
Art Direction
Production
From Form
Producer
Janneke Meekes
Director of Photography
Wouter Verberkt
Make-up & hair
Minou Meijers
Art assistant
Denice Zwiers
Edit & Graphics
From Form
Edit & Graphics
Joppo @ De Grot
Sound mix
Ben Lukas Boysen
Talent
Ashwin Somer
Florine van Rees