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From Form Independent Studio For Film and Design

Ace & Tate

The Guide to

Using Contacts

Ace & Tate

The Guide to

Using Contacts

Ace & Tate

Using Contacts

IN SHORT

To launch Ace & Tate’s latest product in daily contacts, we created a how-to film with a nod to the past to bring style to this twice-daily medical ritual.

Defined by their graphic aesthetic, clear spoken instructions, and distinct in-camera effects, we took inspiration from 1970’s instructional films. By blending practical guidelines with a nostalgic visual approach, this film presents a practical routine playfully and imaginatively without compromising on clarity. Now, repeat for your other eye.

NICE TO KNOW

• Finalist in Art Direction at ADCN Awards 2021.

1 /
Client Ace & Tate
Art Director Ace & Tate
Direction
Art Direction
Production From Form
Producer Janneke Meekes
Director of Photography Wouter Verberkt
Make-up & hair Minou Meijers
Art assistant Denice Zwiers
Edit & Graphics From Form
Edit & Graphics Joppo @ De Grot
Sound mix Ben Lukas Boysen
Talent Ashwin Somer
Florine van Rees