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From Form Independent Studio For Film and Design

About us

We are Ashley Govers and Jurjen Versteeg and since 2013 we are From Form, an independent creative studio for film and design.

As a duo, we work from idea to execution out of our Rotterdam-based studio (NL) where we often paint, build, and film. Our commercial and independent projects include short films, campaigns, commercials, film titles, graphic design, photography, and animation.

We love to build worlds that play with the real and imaginative, placing a strong focus on art direction and carefully arranged colours & compositions. As a result, our work is defined by a playful and cinematic approach with a love for the analog and imperfect.

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We met at the Willem de Kooning Academy in 2008 and work together ever since.

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The name From Form was decided under the pressure of a delivery deadline.

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Ashley shoots on a Mamiya 645 and a Minolta X300 from her late grandpa.

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We love strolling flea markets as often as we can to collect rare furniture, objects, books, or props.

What we do

Art Direction
Concept Development
Creative Direction
Graphic Design
Set Design
Title Design


We accept internship applications on a rolling basis. Send us your motivation, resume, portfolio, and your internship timeframe. Please allow up to 2 weeks for a response.


Interested in having us speak at your event?
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Hyundai – The Call
• Winner AICP Awards in Design and included in MoMA collection.
• Winner ADCN Bronze Lamp in Animation & Motion Design.

Ace & Tate Guide to Using Contacts
• Finalist ADCN Awards
 in Art Direction.

Skoda Shot at Home
• Winner Silver EPICA Award in Direction & Cinematography.

• Winner Dezeen Award in Architecture Video of the Year.

Finalist ADCN Awards in Art Direction.

Into The Great Wide Open
• Finalist Europen Design Awards in Integrated Identity.

Winner ADC Young Guns class 12.

WdKA: Creating Pioneers
Finalist ADCN Awards
 in Advertising Film.

OFFF 2013 Main Titles

Winner ADC Merit Award in Motion.
• Nominated Young Directors Award.
• Finalist Cyclope Festival in Title Sequence.

A History Of The Title Sequence
• Winner Vimeo Awards in Motion Graphics.
• Winner Type Directors Club in Title Design.
• Nominated SXSW Film Design Awards in Title Design.
• Nominated Nederlands Film Festival in Animation Shorts.
• Nominated Holland Animation Film Festival in Animation audience award.


It’s Nice That
Creative Boom
Creative Review
Art of the Title
AdAge Editor’s Pick
Little Black Book
The Atlantic
The Huffinton Post
Forget The Film, Watch The Titles



25hours Hotels
ABN Amro
Ace & Tate
Dr. Oetker
Hyundai Motor Group
Museumnacht Amsterdam
De Volkskrant


2023 OFFF, Barcelona
2022 OFFF, Sevilla
2018 Reasons, Brighton
2018 Cinetoko Fest, The Hague
2017 OFFF, Milan
2017 BNO IMG LAB, Rotterdam
2016 BNO, Utrecht
2015 Brief Festival, Madrid
2015 ADC Talk Apple Store Amsterdam
2015 FITC, Amsterdam
2014 Get Set, Porto
2014 Cinetoko, The Hague
2014 Creative Mornings, Utrecht
2014 Reasons, Brighton
2013 OFFF, Barcelona