Ace & Tate
A Countdown
To reality
Ace & Tate
A Countdown
To reality
Ace & Tate
To reality

IN SHORT
A countdown back to reality to launch eyewear brand Ace & Tate’s new AW/22 collection.
After the summer break, we pick up our daily routines again. Back to work. Back to school. What better metaphor for preparation than the iconic film countdown. Dating from the early days of cinema, it started as a way to let projectionists check their sound and focus before the actual feature started. But this time, the main feature is our daily routine. Starting in 5, 4, 3…
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• Featured on Shots.






Client
Ace & Tate
Creative concept
Direction
Production
From Form
Director of Photography
Wouter Verberkt
Producer
Zoey Benschop
Edit
Joysi Olijhoek / From Form
Art Direction
From Form
Painted backgrounds
Maaike Canne
Make-up & hair
Minou Meijers
Assistant on set
Jacob Alcala
Styling
Kelly Staa
Color grading
Wietse van Bezooijen