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From Form Independent Studio For Film and Design

Ace & Tate

A Countdown

To reality

Ace & Tate

A Countdown

To reality

Ace & Tate

To reality

IN SHORT

A countdown back to reality to launch eyewear brand Ace & Tate’s new AW/22 collection.

After the summer break, we pick up our daily routines again. Back to work. Back to school. What better metaphor for preparation than the iconic film countdown. Dating from the early days of cinema, it started as a way to let projectionists check their sound and focus before the actual feature started. But this time, the main feature is our daily routine. Starting in 5, 4, 3…

NICE TO KNOW

• Featured on Shots.

• Finalist in Art Direction at the ADC Awards.

1 /
Client Ace & Tate
Creative concept
Direction
Production From Form
Director of Photography Wouter Verberkt
Producer Zoey Benschop
Edit Joysi Olijhoek / From Form
Art Direction From Form
Painted backgrounds Maaike Canne
Make-up & hair Minou Meijers
Assistant on set Jacob Alcala
Styling Kelly Staa
Color grading Wietse van Bezooijen