Willem de Kooning
art Academy
Creating Pioneers
Willem de Kooning
art Academy
Creating Pioneers
Willem de Kooning
Creating Pioneers
Campaign video Willem de Kooning Art Academy
IN SHORT
To inspire and motivate new students about what to expect from life at art school, we created the 2014/2015 film and outdoor campaign for the Willem de Kooning Art Academy in collaboration with StudioSpass.
The campaign focuses on the creative process of a design student: from sleepless nights and big dreams to the thrill and fear of the blank canvas. We wanted to show future students that the key to successful design isn’t about creating perfectly polished pieces but about coming up with ideas, experimenting, and embracing failure.
Client
Willem de Kooning Academy
Video Campaign Concept, Direction & Production
From Form
Wouter Keijzer
Print Campaign Concept & Photography
StudioSpass & From Form
Music & Sound Design
Audionerve
Voice-over
Matthew Kalish
Thanks to
Kevin Verbeek
Nicky Tempel
Peter v/d Werve
